04. ADVERTISING BOT

Speculative design, 2019

As we are able to glean ever more detailed insights from data, we find ourselves facing the question: how will this fundamentally change the way we live? Advertising Bot is a speculative artificial intelligence system that generates targeted advertisements in real time influenced by viewer emotional response among other data points. As we generate and give up more and more data, and create more and more powerful technologies, how will we regulate their use, and who gets to decide what is ethical?