07. Bloom

Identity, 2021

Identity for the 2021 Central Saint Martins Graduate Showcase.

Bloom is an artificial intelligence-driven identity that celebrates students' growth during their time at Central Saint Martins. At its core is the word “bloom” in the various languages spoken by the unique, diverse and ever-changing community at the university. The learning process of a neural network is analogous to the way in which we learn as students; we absorb knowledge from our tutors, professors and peers as we carve out our path, forming our own unique practices. Collecting thousands of typefaces in various scripts, not only Latin, but also Chinese, Arabic, and Cyrillic among many others, we used these to train a generative adversarial network which over time has learnt the shapes of these glyphs and created its own.

ROLE: CONCEPT, MACHINE LEARNING, GRAPHIC DESIGN
In collaboration with Thomas Bugg, Jann Choy, Betty Lu and Maximilian Zimmerer